A quick overview
What happens when someone replies
What an email to your prospects can sound like.
Example: a marketing agency writing to an accounting firm. Names are invented.
Subject: Wrenfield Accounting
Hi Jordan,
We could build a campaign for Wrenfield around fixed-fee bookkeeping and run it to contractors across the county.
The offer would be your free books review, aimed at owners who are behind on their books.
Want to see a draft of the ad and page?
Thanks,
Maya
Northstar Demand
Want to see this for your company? We'll write two emails for your business to send to its own prospects.
Request two free email samples
Share your company website and where to send the samples. You can also say who you want to reach.
A low-risk start with clear boundaries.
TWO WAYS TO PAY
You choose how you pay: $250 for each qualified call that's held, with no retainer, or a $700/mo retainer that's waived for the first 30 days. Either way, you pay the real cost of the tools and data your campaign uses (domains, inboxes, sending and reply software, lead data), nothing on top.
Qualified call: a call that actually happens with a decision-maker at a company that matches the targeting we agree on before launch. No-shows aren't billed.
IMPLEMENTATION GUARANTEE
This does not guarantee replies, meetings, or sales.
How we work together
Launch: per call, or retainer waived
Targeting, copy, and infrastructure set up. On the retainer option the retainer is waived for the first 30 days; on the per-call option there is no retainer.
Onboarding
Domains and inboxes warm up while your ICP and offer get locked in.
First campaigns live
Outreach goes out.
Evaluate
You decide whether to continue, on either option.
Scale & optimize
Double down on what's working.
Our methodology
- Your ICP, defined by research into fit and signals, not just company size and industry.
- A clear value proposition and competitive differentiation, not assumed.
- Refined on an ongoing basis against reply data once live.
- Research into your prospects' pain points, trends, and buying-ready signals.
- Messaging tailored to how each decision-maker actually thinks.
- Enriched, verified contact lists built specifically for your ICP.
- Separate, tailored campaigns for each type of customer you're targeting.
Broad
The widest slice of your market, qualified on role and industry fit. No buying signal is claimed, so the message is short, written for their market, and offers proof instead of a pitch.
Focused
Same role and industry fit as Broad, plus one trigger event that gives a reason to write now. Common examples include: a hire, a funding event, or a tech-stack change.
Niche
Multiple trigger events stacked on the same company, such as funding paired with a first sales hire. They decide who we write to and when. The message names only the one that matters most.
Deliverability isn't one setting. It's dozens of small things done right, continuously, for the life of every campaign. Domains and inboxes scale to your outreach volume, not a fixed number.
Sending Infrastructure & Auth
Warm-up, SPF/DKIM/DMARC, rotation, and reputation monitoring on every domain and inbox.
List Hygiene & Compliance
Every address verified, cleaned, and suppressed on an ongoing schedule.
Campaign Operations
Volume ramped and rotated like a legitimate sender, paused the moment something looks off.
Copy & Message Design
Personalized, varied, and checked for anything that reads as templated or spammy.
Our deliverability checklist covers these 4 categories. See the full checklist →
No incoming reply gets ignored. A response is drafted before anything goes back out, reviewed internally, and logged end to end.
What's included
We work best with...
Good fit
- ✓Marketing agencies selling to other businesses
- ✓Deal value that supports cold email: roughly $500/mo or $6K/year+ per client, or an enterprise or contact-sales path
- ✓A sales process built around discovery calls, consultations, and proposals for prospective clients, rather than one-off self-serve purchases
- ✓A large enough addressable market to source new accounts from on an ongoing basis, not a short, fixed list
Not a good fit yet
- ✕Consumer products, agencies that sell directly to consumers rather than to businesses, or businesses that are not marketing agencies
- ✕Deal values too small to cover cold email costs
- ✕No one available to follow up on booked conversations
- ✕Market too narrow to sustain ongoing outreach
Calculate the ROI
Use the calculator to estimate how much revenue this could generate for you. Adjust the sliders to see real-time projections.
- Industry-average conversion rates
- Transparent methodology
Try a More Advanced ROI Calculator
Start your application
FAQ
No questions match that search. Try a different word, or email me directly at carlosalminaque@leadvolley.com.
