LeadVolley · Outbound Systems for B2B SaaS

A quick overview

A short walkthrough of what LeadVolley's outbound system actually does, for anyone who's never used a system like this before.

Cold Outreach

Email campaigns built for your ICP

Prospect Replies

Genuine interest triggers the handoff

We Follow Up

Replies get drafted and answered fast

Meeting Booked

Every conversation stays visible in your Slack channel

A low-risk start with clear boundaries.

The pilot tests whether the system is worth continuing — not whether anyone can promise a result in advance.

30-DAY PILOT

Retainer waived during pilot

$700/mo — the retainer is waived for the pilot period. You still cover the setup fee and infrastructure costs (domains, inboxes, tooling — billed at cost, no markup).

IMPLEMENTATION GUARANTEE

If the agreed system is not rebuilt and running within 30 days, work continues free until it is.

This does not guarantee replies, meetings, or sales.

How we work together

What happens after you say yes.

Start

Free pilot launch

Targeting, copy, and infrastructure set up — retainer waived.

Early Month 1

Onboarding

Domains and inboxes warm up while your ICP and offer get locked in.

Rest of Month 1

First campaigns live

Real outreach goes out.

End of Month 1

Evaluate

You decide whether to continue at the standard retainer.

Ongoing

Scale & optimize

Double down on what's working.

Our methodology

Positioning, targeting, infrastructure, and reply handling — the full system, in detail.

1 · Positioning & Targeting

Making sure the ICP, the offer, and the message are right, before targeting begins

Your ICP, defined by real buying triggers, not just company size and industry.
A clear value proposition and competitive differentiation, not assumed.
Delivered as an upfront positioning report before targeting begins.
Refined on an ongoing basis against real reply data once live.
Research into your prospects' pain points, trends, and buying-ready signals.
Messaging tailored to how each decision-maker actually thinks.
Enriched, verified contact lists built specifically for your ICP.
Separate, tailored campaigns for each type of customer you're targeting.

Broad

The widest slice of your addressable market — relies on strong personalization to stay relevant.

Focused

Broad, plus one real signal — a hire, a funding event, a tech-stack detail.

Niche

Multiple signals stacked — fewer accounts, each a strong reason to reach out.

2 · Infrastructure & Deliverability

Keeping every domain and inbox healthy enough to actually land in the inbox

Deliverability isn't one setting — it's dozens of small things done right, continuously, for the life of every campaign. Domains and inboxes scale to your outreach volume, not a fixed number.

Sending Infrastructure & Auth

Warm-up, SPF/DKIM/DMARC, rotation, and reputation monitoring on every domain and inbox.

List Hygiene & Compliance

Every address verified, cleaned, and suppressed on an ongoing schedule.

Campaign Operations

Volume ramped and rotated like a real sender, paused the moment something looks off.

Copy & Message Design

Personalized, varied, and checked for anything that reads as templated or spammy.

65 checks across these 4 categories, run on every campaign. See the full checklist →

3 · Reply Handling

How a reply becomes a sent message

No incoming reply gets ignored — a response is drafted before anything goes back out, reviewed internally, and logged end to end.

Drafted first

Every reply gets a response drafted before anything goes out

Reviewed

Most categories get a one-click review before sending

Sent

Proven categories send on their own after 20 minutes untouched

Logged

Visible in your Smartlead login and a shared Slack channel

What's included

No LinkedIn outreach. Data enrichment (including LinkedIn-sourced data) is a sourcing input, not a client-facing feature.

✓Dedicated sending domains & inboxes, never your real day-to-day inbox

✓Verified contact data enriched across multiple providers

✓Every reply drafted and followed up — visible to you throughout

✓Full deliverability setup — SPF/DKIM/DMARC, domain warmup, monitoring

✓Everything transferable to you — domains, inboxes, data, lists

✓Pricing and contract discussions always go through manual approval

✓CRM integrations through OutboundSync

We work best with...

Screened against the same fit criteria used before any prospect is ever contacted.

Good fit

✓B2B SaaS, selling to businesses not consumers
✓Deal value that supports outbound — roughly $500/mo or $6K/year+ per customer, or an enterprise/contact-sales motion
✓A sales process that involves talking to prospects — demos, consultations, qualified trials, not pure self-serve signup
✓A large enough addressable market to source new accounts from on an ongoing basis — not a short, fixed list

Not a good fit yet

✕Consumer product, or B2B with no assisted-sales path
✕Deal values too small to cover outbound costs
✕No one available to follow up on booked conversations
✕Market too narrow to sustain ongoing outreach

Calculate the ROI

Use the calculator to estimate how much pipeline this could generate for you. Adjust the sliders to see real-time projections.

✓ Industry-average conversion rates
✓ Transparent methodology

Start an Application to Talk Numbers →

Outreach Volume

Monthly outreach touches

1,00025,000 touches50,000

Average Deal Size

Revenue per closed deal

$1K$31,000$100K

Projected Results

Based on industry averages

Expected Replies (8%)2,000

Meetings Booked (25%)500

Closed Deals (15%)75

Projected Monthly Revenue

$2,325,000

Try a More Advanced ROI Calculator

Your Business Metrics

Profit per closed deal ($) ?On average, how much profit do you make per closed deal?

Close rate on meetings (%) ?What share of meetings or sign-ups turn into paying customers?

Sales cycle (days) ?How long it takes to close a deal from the date of the first meeting.

Goal ?What you actually want prospects to do: book a meeting (this covers demos, discovery calls, and consultations too, since they land on a calendar), or sign up directly with no meeting involved (e.g. a free trial). Changes the labels below to match.

Meeting

Sign-up

Monthly Cost Breakdown Currency

WHAT IT COSTS

Single flat package — no LinkedIn tier, no per-volume pricing beyond sending infrastructure.

Prospects contacted per month ?How many people you want us reaching out to on your behalf every month. This sets the number of sending inboxes and domains behind your campaign.

LeadVolley retainer ?The monthly retainer to work with LeadVolley: targeting, copywriting, campaign management, and optimization. Waived during your 30-day pilot — this line is what it becomes once the pilot ends.$0 during pilot

Reply automation ?Drafts and answers replies as they come in, monitors incoming messages, and prepares routine follow-up — visible to you throughout. Priced flat per plan, not tied to volume.

Data & enrichment tooling ?Enriched contact data for your prospects: verified emails, titles, and firmographic detail.

new email accounts ?Dedicated inboxes for cold outreach, never your real day-to-day inbox.

new domains ?Look-alike sending domains that protect your main domain's reputation.

Smartlead.ai ?The cold email sending & deliverability platform used to manage outreach.

Smartlead Client Access ?A dedicated, white-labeled workspace so you can log in and see your own campaign data directly.

Calendly ?Meeting scheduler used to book qualified conversations directly on your calendar.

Total monthly cost

Select billing cycle

Monthly

3 Months

10% off

6 Months

15% off

12 Months

20% off

MONTHLY RESULTS

Stress test

What if performance is 25% lower?

Leads ?Positive responses from prospects, such as "tell me more," "how much," or "let's meet."

Meetings ?Leads that turn into an actual booked meeting on your calendar.

Show up ?Booked meetings that actually happen, vs. no-shows.

Deals ?Meetings that convert into a paying customer, based on your close rate.

Monthly ROI

Net profit / mo ?(Deals × profit per deal) − total monthly cost.

Break-even ?Months before you break even, accounting for the first month's setup and your sales cycle.

Year 1 net

Year 2 net

Results Assumptions · Edit These

Leads rate (%) ?Share of contacted prospects who give a positive, qualified response. Typical range for well-targeted B2B outreach: 0.5–5%.

Meeting rate (%) ?Of leads, what share actually books a meeting after the back-and-forth? Typical: 15–35%.

Show up rate (%) ?Of booked meetings, what share actually happens? Typical: 60–85%.

Start your pilot application

A few quick questions so we can screen for fit before booking anything. If it looks like a fit, you'll get a link to book a 15-minute call right after — no bare booking link, no wasted call.

9 quick fit questions, about 2 minutes. Nothing gets booked until you've applied.

FAQ

Once a prospect replies to a campaign with genuine interest, we handle drafting and follow-up on that conversation, monitored throughout, until the lead books or purchases — every conversation stays visible to you in real time.

Apollo, AI Ark, Lusha, SyncGTM, Dropcontact, LinkedIn and industry directories (G2, Capterra, Clutch), targeted web research, and AI-assisted verification.

The 30 days are used to fully build, connect, and launch your outbound system end to end. The guarantee covers getting that agreed system live and running within the window — if it isn't, we keep working at no additional cost until it is. It doesn't guarantee a specific number of replies, meetings, or sales in the first 30 days; real performance takes longer than a month to prove out.

We'll tell you directly, before you pay for anything past the application. The fit criteria above are the same ones we screen against, so if something doesn't line up — deal size, sales motion, addressable market, or capacity to follow up — you'll hear that plainly instead of getting sold on the pilot anyway.

Month-to-month, no long-term contract, cancel any time. Everything built for your campaigns — domains, inboxes, contact data, and lists — is registered under your own accounts, not ours, so if you ever cancel you keep full ownership and can continue running it independently, or export the data and walk away.

Dedicated sending domains and inboxes (never your primary company domain), full SPF/DKIM/DMARC authentication, domain warmup, ongoing list hygiene, and continuous deliverability monitoring — checked against a standing internal checklist, not left to chance.

The first part of month one covers targeting, copy, and infrastructure setup with the retainer waived. Domains and inboxes then need to warm up while your ICP and offer get locked in — real outreach typically goes out within the first month.

B2B SaaS selling to businesses, a deal size that supports outbound (roughly $500/mo or $6K/year+ per customer, or an enterprise motion), a sales process that involves actually talking to prospects, and a large enough market to source new accounts from on an ongoing basis. Full detail is in the "We work best with…" section above.

Every campaign is built around research into your ICP's real pain points and buying signals, not a one-size-fits-all template — targeting, messaging angle, and follow-up are tuned to how each type of decision-maker actually thinks, and refined on an ongoing basis against real reply data once you're live.

No questions match that search. Try a different word, or just book a call and ask directly.

Outbound for B2B SaaS that turns cold prospects into qualified sales appointments.